DMA inducts Hall of Famers

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The Direct Marketing Association has named four 1996 Hall of Fame Inductees: Lee Epstein, who is chairman and founder, MAILMEN Inc., a volume mailing and computer service company; and mail order innovator Miriam Baker Loo, who is founder, Current, Inc., a stationery printing firm. Posthumous inductees are Maxwell C. Ross, who was owner, Maxwell C. Ross & Co., a direct marketing consulting company specializing in creative marketing counsel; and Richard Benson, who was a well-known mailer and mentor in the direct marketing industry, who began his 44 year career in the circulation department of Time, Inc. The four will be formally inducted into the DMA Hall of Fame at the 79th Annual Conference & Exhibition in New Orleans, October 27-30.

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