×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DMA reports online privacy progress

Published on .

Direct Marketing Association, New York, said more top children's, business and shopping Web sites are posting their privacy policies online. Seventy percent of Kids Hot 100 Web sites have posted a statement regarding their information practices online vs. 38% in January. Biz Hot 100 from 47% to 64%, and Shopping Hot 100 from 36% to 51%. The Clinton administration has been pressing site operators to self-regulate to avoid federal privacy protection regulation.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: