DMA reports online privacy progress

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Direct Marketing Association, New York, said more top children's, business and shopping Web sites are posting their privacy policies online. Seventy percent of Kids Hot 100 Web sites have posted a statement regarding their information practices online vs. 38% in January. Biz Hot 100 from 47% to 64%, and Shopping Hot 100 from 36% to 51%. The Clinton administration has been pressing site operators to self-regulate to avoid federal privacy protection regulation.

Copyright June 1998, Crain Communications Inc.

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