Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DMA study shows more direct marketers Web-wise

Published on .

About 83% of all direct marketers now have a Web site and 81% plan to increase their investment in new media over the next three years, according to a new study by the Direct Marketing Association. Of those who will increase spending, 86% expect to see revenue increase as a result of new media investment. In creating the Web sites, 44% used both internal and external resources, 38% used only in-house resources and 15% completely outsourced development.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: