Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DMA turns to Y&R for consumer privacy ads

Published on .

The Direct Marketing Association, overseeing the advertising portion of a consumer education campaign on privacy, named Y&R Advertising to handle what could be a three-year effort with up to $30 million in annual spending.

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: