DMB&B and Ayer share Procter & Gamble Co. and General Motors Corp. as clients. Other Ayer clients include Avon, Gillette and AT&T. Ayer will lose the AT&T business, which conflicts with DMB&B's client SBC Communications. AT&T will transfer the business to other agencies on its roster. Which ones haven't been determined, but Interpublic Group is reportedly vying for the account.
The future of Ayer's media and interactive units, the Media Edge and Blue Marble Interactive, also is uncertain. DMB&B will acquire them as part of the deal but hasn't decided whether to keep them. With AT&T as its largest client, Media Edge could move to another AT&T agency along with Ayer's AT&T business.