DMB&B appoints new CEO in France

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PARIS--D'Arcy Masius Benton & Bowles has poached Francois Blachere, the CEO of the acclaimed creative Paris shop Euro RSCG/Gregoire Blachere Huard & Roussell, as the new CEO of DMB&B, Paris. Mr. Blachere reports to Francois Tiger, CEO of the DMB&B France Group and regional managing director for southern Europe.

Mr. Blachere fills a position vacant since the previous CEO, Daniel Dahan, moved to DMB&B New York in 1997. Mr. Tiger has run the Paris agency since Mr. Dahan's departure.

"The appointment of Francois reflects our objective of making DMB&B a top 10 agency in France and a major force in our international network," says Johan Hofstra, president of DMB&B Europe, Middle East and Africa. DMB&B Paris has 200 employees and is ranked 11th in France. The DMB&B France Group comprises DMB&B, MediaVest, La Troisieme Agence/DMB&B Corporate Communications, RSL&O Business To Business/PR, RSL Productions and IMP. DMB&B Communications is part of the MacManus Group.

Copyright January 1999, Crain Communications Inc.

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