Mr. Woodall, 37, who previously was exec VP-group creative director on clients including Procter & Gamble Co. and Coca-Cola Co., takes New York office creative responsibilities from Mr. Nieman, 49, who had filled that spot since October 1996.
Although Mr. Nieman has had an ongoing worldwide role, he took on the New York creative duties when former New York Chief Creative Officer Ross Sutherland left the position.
"Global clients are increasingly relying on campaigns that can travel," said DMB&B Chairman-CEO Arthur Selkowitz, adding that now Mr. Nieman will have the chance to more closely work with global clients and regional DMB&B creative and account directors.
Mr. Nieman said he spent 60% to 70% of his time focusing on the New York office and 30% of his time concentrating on global issues.
NEW YORK NEEDS 100%
"The realization over the last year and a half was that the job to be done in New York really takes someone who is here 100% of the time," he said, adding his new role will enable him to "really take the bull by the horns in terms of making things happen with global clients."
Mr. Nieman said he initially will focus on P&G, Mars Inc. and Philips Electronics to create "campaigns that can be exported around the world."
Mr. Woodall said he will work closely with New York Managing Director Carol Schuster to raise the creative and new-business initiatives in New York.
"I want to make us truly competitive in the marketplace," said Mr. Woodall. "Our name, creatively, is not among the great ones. I just want to prove what we can do."