The move comes as DMB&B absorbs $100 million in P&G brand assignments that shifted from MacManus Group sibling shop N.W. Ayer & Partners, New York, earlier this month.
SPLITS DUTIES WITH TIM LOVE
Ms. Schuster will split the P&G duties with Worldwide Group Director Tim Love, who will be responsible for tissue, fabric care, homecare, and food and beverage brands. Ms. Schuster will handle P&G's oral, health and feminine care.
Chairman-CEO Arthur Selkowitz said the recent P&G gains are just one reason for Ms. Schuster's promotion. Another reason, he said, is to relieve top executives of some administrative duties while providing them increased exposure to clients.
"The idea is to take top senior people and put them in leadership positions," Mr. Selkowitz said. "We want to focus on getting our top people face to face with clients."
Mr. Selkowitz has already done that with two other top executives, naming Patrick Sherwood worldwide group director on General Motors Corp. and Elizabeth Gildersleeve worldwide group director on Ernst & Young.
The plan calls for each worldwide group director to pair up with a top creative on business categories. Ms. Schuster, for example, will work directly with New York Exec VP-Executive Creative Director Graham Woodall on the oral-care accounts, Vice Chairman-Chief Creative Officer John Neiman on the feminine-care brands and a yet-to-be-named creative on healthcare.
HAPPY TO TAKE TO THE SKIES
The globe-trotting Ms. Schuster, 37, said she's looking forward to becoming a frequent flier again.
"I love to travel," she said. "I'm a global person. That has been my dedication throughout my career-from day one, even when it wasn't in fashion to go global."
Ms. Schuster began her DMB&B career in 1987 in Frankfurt. In 1991, at the age of 29, she was sent to Poland charged with creating a Warsaw outpost from scratch. When she left that office, it boasted clients including P&G, Coca-Cola Co., Mars and Philips Electronics.
Prior to joining DMB&B's New York office as managing director in 1996, Ms. Schuster held the title of CEO in Warsaw and senior VP-managing director of