DMB&B Russia execs look toward recovery

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MOSCOW--The president of D'ArcyMasius Benton & Bowles Russia, Sergey Koptev, predicts 1999 will beone of the most difficult sincethe company entered the market.

Mr. Koptev, who coordinates DMB&Bactivity across the countries ofthe CIS, reports that branches situated in the republics of the CISare performing better than the Russian office. However, DMB&B CEOArthur Selkowitz forecasts that theAugust 1998 economic crisis willexpand to the republics and theadvertising business there is likely to face serious problems.

Mr. Selkowitz says the state of theRussian ad industry will get betterduring the middle of this year. During a number of meetings with clients here, many told Mr. Selkowitzthey would resume advertising campaigns that they postponed due tothe crisis.

The income of DMB&B's Russian branch"slightly exceeded" $6 million lastyear, according to Mr. Koptev. Hesaid this figure corresponds tothe company's earnings it has madein Russia in 1997. The company's turnover has fallen four times since thebeginning of the economic crisis.

Copyright March 1999, Crain Communications Inc.

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