Siamese Advertising was established in early 1997 by Vichai Suphasomboon after he stepped down as president of Ammirati Puris Lintas Thailand.
At the launch, DMB&B Chairman Arthur Selkowitz repeated the current mantra of agency executives in the region: that the regional economic crisis is a time for bravery and building brand recognition.
"Leading brands do not shrink from the market during a recession," Mr. Selkowitz says. "First of all, the media are less expensive. We can get much more value from advertising today. Moreover, the competitors' noise is lower. This is a good time for smart marketers to build their brands."
Mr. Vichai adds that consumers are tending to stay at home, which means television advertising is becoming more effective.
DMB&B has a 75% stake in the new entity, with the rest held by the Thai partners.
Key clients of Siamese/DMB&B include Procter & Gamble, Philips, Bristol Myers Squibb and the Australian Tourist Commission.
Copyright July 1998, Crain Communications Inc.