Automobile distributor Rover Australia has already moved its $6m account to Morris.
DMB&B, known from this week as Pure Creative/DMB&B and headquartered in Melbourne, is now headed by Chris Clark whose agency has quietly accumulated around $75m in billings in the past three years, including sizable chunks of the Mars Australia business. DMB&B has taken a "sizable" stake, believed to be around 25%, in Pure Creative.
A Mars/Uncle Ben spokesman has confirmed that DMB&B/WMO Sydney brands will move to Pure Creative/DMB&B Melbourne but denied speculation that Mars, which spends around $30m annually, was considering reducing its rostered agencies from three to two as well as reshuffling brands.
Other agencies on Mars' roster are Grey Advertising and Clemenger BBDO in both Sydney and Melbourne.
Copyright October 1997, Crain Communications Inc.