Cadbury Schweppes taps Y&R as global shop
Cadbury Schweppes named Young & Rubicam global agency for its Schweppes brand following a review with fellow roster shops Saatchi & Saatchi and Foote, Cone & Belding. The account is reportedly worth $32 million. Y&R previously was the Schweppes agency in Australia, Saatchi in Europe and Hong Kong, and FCB in the Americas.
NEC moves media to Carat Freeman
Packard Bell NEC's NEC Computer Systems Division moved media buying and planning for its estimated $30 million account to Carat Freeman, Newton, Mass., and San Francisco, from Hampel/Stefanides, San Francisco. Hampel retains creative. New NEC VP-Marketing Nick Hofer reversed an earlier plan to shift much creative in-house (AA, April 6); an NEC spokeswoman said Hampel will handle "100%" of creative.
AirTouch to consolidate creative at 1 agency
AirTouch Cellular plans to consolidate creative with one agency. Six regional shops now handle: Alcone Communications Group, Irvine, Calif.; BBDO Worldwide offices in Costa Mesa, Calif., Detroit and Minneapolis; Mering & Associates, Sacramento, Calif.; and TBWA Chiat/Day, Venice, Calif. AirTouch is currently consolidating media buying (AA, July 13), with a decision expected this month. An AirTouch spokesman said Mitchell Madison, San Francisco, is handling the review.
FTC puts pressure on alcoholic beverages
The Federal Trade Commission, in three actions, said two alcoholic beverage marketers will change ads under consent settlements, and asked eight major marketers for evidence of their compliance with industry self-regulation. The FTC said it challenged ads from Beck's North America that featured young adults drinking on a sailing ship. It charged the ads promoted unsafe marine conduct and violated the Beer Institute's self-regulatory rules. The FTC said it also challenged advertising from Allied Domecq Spirits & Wines for Kahlua White Russian for wrongly portraying the brand as being a "low-alcohol" beverage. The eight marketers asked to supply evidence of compliance with self-regulation were Anheuser-Busch, Bacardi-Martini USA, Brown-Forman Corp., Adolph Coors Co., Diageo, Miller Brewing Co., Seagram Americas and Stroh Brewery Co.
Judge blocks Rochester law limiting cig ads
A U.S. District judge in Rochester, N.Y., issued a temporary restraining order barring the city from enforcing a new ordinance banning outdoor advertising for tobacco products within 1,000 feet of a school and limiting outdoor ads for tobacco in most other places to b&w text only. Outdoor ad company Lamar Corp. challenged the ordinance.
NAD urges Citracal to scrap ad claims
The National Advertising Division of the Council of Better Bureaus called on Mission Pharmacal to discontinue certain comparative ad claims presenting Citracal calcium supplement and its ingredient, calcium citrate, as offering benefits superior to supplements using calcium carbonate. Mission Pharmacal said it would appeal to the National Advertising Review Board. The ads were challenged by SmithKline Beecham, marketer of Tums and Os-cal, which contain calcium carbonate. Medical Database Communications, New York, handled the Citracal ads.
WPP, Asatsu to create WPP Japan Holdings
WPP Group, London, and Asatsu, Tokyo, will establish WPP Japan Holdings, to work in Japan and with Japanese multinational marketers. As part of the strategic alliance, WPP will take a 20% stake, worth $208 million, in the new combined Asatsu/Dai-Ichi Kikaku agency (which will operate under the Asatsu name), while Asatsu takes stock of equivalent value in WPP, giving it around 4% of WPP Group's stock.
Bodenmann heads renamed TV association
Allison Bodenmann was named president of the Syndicated Network Television Association, as expected (AdAge.com, Aug. 5). SNTA is the new name of the Advertiser Syndicated Television Association. Columbia TriStar Advertising Sales and Paramount Advertiser Sales, not members of ASTA, will be members of SNTA. Dick Robertson, president of Warner Bros. Domestic Television, said New York-based SNTA "will be a pro-active force in representing syndicated network television as a strong, valuable and viable advertising medium -- one truly comparable to network television." Ms. Bodenmann previously was senior VP-broadcast director at Jordan McGrath Case & Partners. ASTA Executive Director Tim Duncan announced in June that he would be stepping down.
Coke alum Zyman focuses on new media
Former Coca-Cola Co. Chief Marketing Officer Sergio Zyman is turning his attention to new media. Mr. Zyman was said to be joining the board of Cybermeals, an Internet-based marketing service for restaurants offering takeout food. Executives close to Cybermeals said he will help define the company's future marketing strategy. Also, Mr. Zyman joined the board of Launch Media, a new-media entertainment company specializing in music.
Bates buys travel ad agency Criterion
Bates USA, New York, acquired Criterion Group, Atlanta, a specialist in travel advertising with $24 million in billings. Criterion will become part of Bates Travel & Tourism, Indianapolis. Criterion President-CEO William J. McGregor was named president of Bates Travel & Tourism.