Levi Strauss & Co. opened a Web site for Dockers
, focusing on its line of men's pants. The site, created by Foote, Cone & Belding and R/GA
, Los Angeles, offers content in four areas: Ask Mr. Pants (a tour of the site), The Closet (an interactive clothing advice guide), The Mission (an interactive game) and Feedback (e-mail). Dockers recently launched a major sponsorship of HotWired's DreamJobs channel, under which both companies will jointly promote and create content for the site.
Copyright September 1996 Crain Communications Inc.