Dockers goes on the wall

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Levi Strauss & Co.'s Dockers brand this fall turns to an alternative advertising media--projecting moving cinematic images on building exteriors--to re-launch its Dockers' Authentics. Dockers will stage events in six cities in conjunction with Spin and local radio stations to back the opening of 150 shops within department stores and the repositioning of khakis to include a jeans-like feel. Foote, Cone & Belding, San Francisco, handles.

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