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Dodge Division sponsors 'Magic 25' promotion

Published on .

DaimlerChrysler' Dodge Division is sponsoring an online contest, "The Magic 25." The yearlong contest, which starts Nov. 22, posts Individual Investor' annual list of the best 25 stocks to buy. The contest will also run on the investment magazine's site.

Consumers are offered a chance to create their own Magic 25 list; whoever's list does the best each quarter wins $5,000. The winner of all four quarters wins a Dodge Durango or Dodge Intrepid.

The sponsorship is tied to 10 pages of ads in Individual Investor--the first ads running in the January issue--and advertising on the magazine's site. BBDO Worldwide, Detroit, created the ads, which were placed by BBDO's PentaCom, Detroit.

Copyright November 1999, Crain Communications Inc.

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