Dodge will air six 15-second spots with no audio from Omnicom Group's PentaMark Worldwide, Troy, Mich., for its all-new 2002 Ram pickup every Monday night on NTN's 12,000 screens.
The effort, which includes a trivia contest, is linked to Dodge advertising during ABC TV's Monday Night Football broadcasts.
NTN's 750,000 registered members can play the "Dodge Ram Battle to the Bowl" trivia game and answer questions on NTN's interactive boards to try to win the truck.
The marketer spent about $1 million on the 16-week campaign.
NTN's satellite broadcasts go to 3,000 sites, including restaurants and hospitality venues. NTN's Tommy Toy, director of advertising and partnership marketing, said the marketer gets 1 million unique visitors per night.