Using special spotlights, the tag will be projected onto several buildings in each city. Some buildings will also show the redesigned 2002 Ram pickup truck, which arrives next month, backed by an estimated $45 million launch.
In spring 2000, Chrysler wrapped its Auburn Hills, Mich., headquarters in a giant Chrysler PT Cruiser banner. Later that year, Nissan North America touted its 2001 Frontier pickup via a huge banner on its headquaretrs in Carson, Calif.
Omnicom Group's PentaMark Worldwide, Troy, Mich., handles the account for Dodge. -- Jean Halliday
Copyright August 2001, Crain Communications Inc.