DOE ANDERSON GETS U.S. SMOKELESS TOBACCO ACCOUNT

Earle Palmer Brown Is Out; Confirms Office Closing

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CHICAGO (AdAge.com) -- U.S. Smokeless Tobacco Co., the producer and marketer of the Copenhagen and Skoal brands, named Doe Anderson, Louisville, Ky., agency of record for its $20 million account.

The agency begins work immediately. The incumbent was Panoramic Communications' Earle Palmer Brown, New York.

Jones Lundin Beals, New York, was the consultant for the review.

The shift puts EPB one step

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closer to the end of its nearly 50-year run.

Office to close Friday
Lance Mald, chief creative officer for EPB, confirmed reports that the office would permanently close on Friday. He wouldn't comment further on the fates of remaining accounts DeLonghi SPA kitchen appliances, CitiGroup asset management unit SSB Citi, and Accor SA, owner of Sofitel and Novitel hotels.

Havas' Arnold McGrath Worldwide, New York, is expected to absorb some of those assets, according to insiders.

The 50-year-old EPB has seen its fortunes decline. In April, Panoramic lost its financing from majority investor PubliGroupe, after the Swiss communications conglomerate posted a $117 million loss for 2001. PubliGroupe owned 50.5% of Panoramic Communications.

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