Dog Chow wins Effie

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An ad campaign for Ralston Purina's Dog Chow, by Fallon McElligott, Minneapolis, received the Grand Effie award last night as the most effective campaign of 1995. The Effie awards are sponsored by the New York chapter of the American Marketing Association. Also awarded at ceremonies in New York were 143 gold, silver and bronze Effies. The Massachusetts Department of Public Health declined to accept its award for an anti-smoking campaign (by Boston agency Houston Hertek Favat) because Philip Morris' long-running Marlboro Man campaign was to be inducted into the Marketing Hall of Fame at the ceremonies.

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