Dogbert stars in Office Depot ads

Published on .

Office Depot, Delray Beach, Fla., turns the cartoon ''Dilbert's'' sidekick Dogbert into a military leader for a $10 million back-to-school ad campaign breaking Aug. 5. In addition to two animated commercials, from agency Wyse Advertising, Cleveland, the effort includes discounts to PTA members and a laptop computer sweepstakes promotion.

Copyright August 1998, Crain Communications Inc.

In this article:
Most Popular