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DOGDGE RESUMES RAM CAMPAIGN

By Published on .

DETROIT (AdAge.com) -- Chrysler Group's Dodge brand resumes its campaign behind the launch of its 2002-model Ram pickup tonight on ABC's Monday Night Football after a hiatus.

Omnicom Group's PentaMark Worldwide, Troy, Mich., created a pair of 30-second black-and-white spots with music by Aerosmith, the first since Dodge inked a sponsorship deal with the rock band.

The first spot, which shows the redone pickup speeding toward a city as a jet flies overhead in a parallel path, ran once on Sept. 6 on MTV. Bill Morden, executive vice president and chief creative office at Pentamark, told AdAge.com the plane has since been edited out.

Ram sales dropped to 236,842 units through August vs. a year ago, when the brand sold 258,817 units, according to Automotive News.

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