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DOGDGE TO ROLL OUT NEW TAGLINE

Published on .

(Aug. 6, 2001) -- Chrysler Group is expected to announce this week a new tagline for its entire Dodge brand.

The new tag will be "Grab life by the horns," replacing the two-year-old "Dodge. Different." Omnicom's PentaMark Worldwide, Troy, Mich., handles the account.

Separately, David Martin, president-CEO of PentaCom since it won Chrysler's dedicated media planning and buying business in 1997, moves to sibling PentaMark on special assignment. He will be succeeded by his top lieutenant, Cindy Nelson, general manager at PentaCom.

In addition, sibling InterOne Marketing Group is slowly being folded into PentaMark. CEO Tim Copacia becomes an executive vice president at PentaMark. -- Jean Halliday

Copyright August 2001, Crain Communications Inc.

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