Published on .

Most Popular
Dole Fresh Fruit Co. joins with Sonic Drive-In Restaurants for a promotion boosting Dole bananas in Sonic desserts. A variety of banana-flavor shakes and splits will be featured on menus and point-of-purchase materials at Sonic's 1,745 locations, backed by a 30-second national spot TV commercial and national free-standing newspaper inserts, with in-store appearances by Dole's Bobby Banana character. The promotion, handled in-house, runs through September.

Petersen Publishing Co. formed a joint venture with SFX Entertainment's Pace Motor Sports to produce car and motorcycle events for the publisher's motorsports magazines. The deal also includes the development of licensing, merchandising, characters and credit card affinity programs linked to the magazines and new events.

GTE Corp. launched a sweepstakes to award a new Pulte home to a winner in Dallas, one of GTE's largest markets. The promotion is open to consumers who select the telecommunications marketer's new custom-calling flat-rate service package. The winner will be allowed to choose from among several new homes in one of GTE's fastest-growing service areas. The promotion is backed by direct mail, print and radio ads, via Ogilvy & Mather, Dallas.

In this article: