Petersen Publishing Co. formed a joint venture with SFX Entertainment's Pace Motor Sports to produce car and motorcycle events for the publisher's motorsports magazines. The deal also includes the development of licensing, merchandising, characters and credit card affinity programs linked to the magazines and new events.
GTE Corp. launched a sweepstakes to award a new Pulte home to a winner in Dallas, one of GTE's largest markets. The promotion is open to consumers who select the telecommunications marketer's new custom-calling flat-rate service package. The winner will be allowed to choose from among several new homes in one of GTE's fastest-growing service areas. The promotion is backed by direct mail, print and radio ads, via Ogilvy & Mather, Dallas.