Dole campaign looks to Madison Ave. execs

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The Dole campaign began to interview possible Madison Avenue leaders to add to the campaign team. The move comes amidst growing concerns that Dole media strategist Don Sipple's reluctance to add mainstream ad executives to his New Century Group team of political advertising types might hurt the GOP campaign. Bob Gardner, president and executive creative director at Gardner, Geary, Coll & Young, San Francisco, and Parry Merkley, president of Merkley Newman Harty, New York, are both reported to have been contacted.

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