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Dole campaign spending $2.3 mil for net TV

Published on .

Armed with fresh funds, Republican presidential candidate Bob Dole has already confirmed orders for almost $2.3 million in airtime on ABC, CBS and NBC between Sept. 5 and Nov. 4. The spots are for various :30s and :60s and one 5-minute segment. That short infomercial will run on CBS Sept. 5 at 10:55 p.m. E.T. The segment cost $96,810. Dole For President, through Target Enterprises, Encino, Calif., spent $1,070,800 on 28 spots (22 :30s and six :60s) at ABC. The majority will run during "Good Morning America." Two :30 buys on ABC's "NFL Monday Night Football" (Oct. 28 and Election Day, Nov. 4) at $220,000 each.

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