DOLE/KEMP TRIES MADISON AVE.'S COHEN FOR FINAL TV AD PUSH

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With Campaign '96 coming to a close, Bob Dole called on a producer with ties to Madison Avenue to create new spots that wrap up his bid for the presidency.

Norman Cohen, president of Normandy Film Group in New York, produced the two commercials, which started running over the weekend. The veteran producer has worked closely with BBDO Worldwide Vice Chairman Phil Dusenberry on a variety of political and general ad projects.

In both new spots, the GOP candidate simply asks voters to support him.

"I see an America where the government works for us, not the other way around," he says in one of the 30-second spots. "If you agree with this America, I'd really appreciate your vote."

COHEN CHOICE `PERSONAL'

The Dole/Kemp '96 campaign said the decision to use Mr. Cohen as producer, rather than Alex Castellanos of National Media, who has produced most other advertising for the campaign since August, was a personal one.

"He is someone Mr. Dole was close with," said Gary Koops, a campaign spokesman.

The new ads served as the main spots over the weekend and today, but the Dole campaign also was running issue-oriented ads, including a new Medicare spot from Mr. Castellanos.

While both President Clinton and Bob Dole were expected to devote most of tonight's ads to positive messages, so-called "comparative ads" from both campaigns are still running in closely competitive states.

CLINTON TAKES ON TOBACCO

Mr. Clinton late last week also launched his first ad devoted to the tobacco issue. The 30-second spot from Squier Knapp Ochs, Washington, features Linda Crawford, the widow of a tobacco lobbyist.

"President Clinton had the courage to take on the special interests. He banned cigarette ads that target our children," she says in the spot. "When people attack the president's character, I think of my children, and millions of others his leadership is protecting."

The Clinton campaign continued to run spots featuring gun-control advocate James Brady and the father of Polly Klaas.

While the Democratic and Republican candidates devote most of their remaining media money tonight to spending in contested states, Reform Party candidate Ross Perot bought an hour of prime-time TV on ABC.

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