DOLE LIMITS AD EXECS' CAMPAIGN ROLE

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The presidential campaign of Sen. Bob Dole has decided to limit any assembled "team" of advertising executives to an advisory role, said a Dole campaign insider.

The team to be formed-possibly including BBDO Worldwide Vice Chairman Phil Dusenberry-would suggest ideas and may-be even offer some advertising for consideration, but the campaign's regular political ad agency, Stewart Stevens Group, New York, would produce TV spots.

The campaign officially declined comment on its ad plans, as did Mr. Dusenberry, who was asked by former Reagan White House Special Counsel Michael Deaver to check out the availability of members of the so-called Tuesday Team that in 1984 created advertising for President Reagan's re-election bid.

Now exec VP of Edelman Worldwide, Mr. Deaver was hired by the Republican National Convention, and he enlisted Mr. Dusenberry to help give the '96 convention a unique design.

BUILT-IN PROBLEMS

In looking for advice, rather than hands-on work, Dole aides are taking the view that problems experienced by the team working for President Bush in 1992, headed by Ammirati Puris Lintas' Martin Puris, are endemic to any combination of political and ad professionals.

Insiders say the combination of different cultures, short turnaround times, a multistage approval process and far-flung members made the team structure difficult to integrate. The Dole campaign doesn't want a similar experience.

Mr. Dole's media adviser, Don Sipple, is intimately familiar with some of the 1992 problems, having been in a similar advisory job in the early stages of the 1992 Bush campaign.

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