Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Dolls are as annoying as humans but this time there's payback in a :60 that Pepsi-Cola Co. is running in movie theaters. In the spot from BBDO Worldwide, New York, the dolls indulge in annoying activities like talking on a cell phone and throwing popcorn, but get harsh lessons in cinema etiquette. Rent Sidon of A Band Apart Commercials, Los Angeles, directed the intentionally low-tech spot, which has the look of a home movie. Copywriter: Abigail Harmon. Art
Most Popular
In this article: