Dollar Shave Club, the venture-financed startup that aims to solve the problem of pricey, hard-to-buy razors, has named a new VP-consumer marketing with an extensive background selling some of the priciest razors around.
Adam Weber comes to Dollar Shave Club after leaving Procter & Gamble Co.'s high-end Art of Shaving retail brand in March to become marketing director of Gilt Groupe -- an discount e-tailer of high-end designer goods.
Dollar Shave Club said in a statement that Mr. Weber connected with the company after Dollar Shave Club Founder-CEO Michael Dubin spoke at the Advertising Age CMO Strategy Conference in Chicago in July and announced from the dais that he was seeking a VP-marketing.
"Not only does Adam have ideal experience across relevant CPG categories, but he has a deep understanding of how to grow e-commerce businesses," Mr. Dubin said in a statement. "We're tremendously excited to have him on board."
As senior brand manager at P&G, Mr. Weber worked on The Art of Shaving from the outset of P&G's acquisition of the brand in 2009. Before that he was brand manager on Gillette male personal care, where he oversaw marketing of deodorants and the launch of Gillette body wash.
Prior to that , he was assistant brand manager on P&G's now-discontinued Axe-fighter Tag, where he led a brand re-design and launch of Tag Records, a branded-entertainment program in partnership with Island Def Jam.
The appointment comes as Dollar Shave Club has just gotten a new $9.8 million round of venture-capital investment led by Venrock Capital.
Dollar Shave Club launched late last year and grabbed attention earlier this year with a viral video touting its subscription service for value-priced blades priced at $1 to $9 monthly.By contrast, The Art of Shaving sells shaving kits priced north of $100 and shave-prep products priced at around $25.