Domain name registration co. ready for rivals

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About to lose its monopoly on domain name registration, Network Solutions, Herndon, Va., is introducing WorldNIC (network information center), a suite of online registration services, and is supporting it with a $5 million to $10 million ad campaign.

WorldNIC, which will be introduced in stages beginning in January, is aimed at non-technology and small businesses. The campaign, which was launched Dec. 1 and developed by U.S. Interactive, New York, is Network Solutions' first ad campaign.

For more on this story, see INTERACTIVE.

Copyright December 1997, Crain Communications Inc.

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