The 12-year-old office billed about $10m annually, existing mostly to service the Mazda account regionally although it had several other smaller accounts, most of which have already begun agency searches.
Those clients include Pantry Family Restaurants, Greater Vancouver Regional District, MacMillan Bloedel Ltd., BC Medical Association, Concord Pacific Developments Corp., Greystone Properties Ltd. and Grosvenor International Canada, valued collectively at about $2.5m.
When FCB's parent company, True North Communications of Chicago, acquired Bozell Worldwide this summer, it also picked up part of a conflicting account with Chrysler in the U.S.
The $240m account is now up for review in the U.S. and whoever wins it will likely get the Canadian assignment, worth about $15m. Contenders are: W.B. Doner & Co, Southfield, Mich; Ogilvy & Mather, Los Angeles and GSD&M, Austin, Texas.
It is unclear at this time what the impact of the loss of Mazda will have on FCB Toronto, although the agency had done little original TV creative for Mazda in recent years.
Copyright October 1997, Crain Communications Inc.