×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Domecq unveils brand plans

Published on .

Allied Domecq unveiled in London Monday a new global marketing strategy that channels its marketing budget into a handful of key liquor brands in a few major national markets. In the first half of this year Allied Domecq boosted spending 10% over last year, to $355 million. Ad spending on key brands in some countries will increase by as much as 60%, said Chief Executive Tony Hales. The four key brands are Ballantine's, Beefeater, Sauza and Kahlua.

In this article:
Most Popular