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Domecq unveils brand plans

Published on .

Allied Domecq unveiled in London Monday a new global marketing strategy that channels its marketing budget into a handful of key liquor brands in a few major national markets. In the first half of this year Allied Domecq boosted spending 10% over last year, to $355 million. Ad spending on key brands in some countries will increase by as much as 60%, said Chief Executive Tony Hales. The four key brands are Ballantine's, Beefeater, Sauza and Kahlua.

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