Domino's India, a franchise held by New Delhi-based brothers Shyam and Hari Bhartiya, plans to launch in Bombay in the next few months. In the meantime, the marketer will open two more eateries in Delhi, where it already has four.
Domino's intends to have 100 stores in India by 2000, a target more ambitious than McDonald's Corp., Pizza Hut, KFC Corp., N.U.Pizza, TGI Friday's and Wimpy, all of whom project multi-million dollar operations in this market.
The $2.65 billion Domino's entered India unscathed by controversy, unlike KFC and Pizza Hut, both of which are a target of anti-multinational organizations. PepsiCo Restaurants International, which owns KFC and Pizza Hut, has earmarked $40 million apiece for Indian investment for both brands.
Copyright July 1996 Crain Communications Inc.