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DOMINO'S DUMPS BAD ANDY

Published on .

Domino's Pizza is showing Bad Andy the door. The No. 2 pizza chain breaks an estimated $20 million campaign today without its incorrigible puppet character, Bad Andy. Instead, TV spots from Interpublic Group of Cos.' Deutsch, New York, use the new tagline, "Get the door. It's Domino's."

Patrick Doyle, interim executive vice president-marketing, announced the shift today during the company's semi-annual conference call to analysts to discuss the pizza marketer's 2000 results.

"Bad Andy did not do what we had hoped he would do for us," Mr. Doyle said.

For more, see full story.

Copyright March 2001, Crain Communications Inc.

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