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Domino's narrows review to four

Published on .

Domino's Pizza named four finalists for its $75 million creative account. McCann-Erickson Worldwide, New York; Campbell Mithun Esty and Fallon McElligott, both Minneapolis; and Temerlin McClain, Dallas, made the cut. The No. 2 pizza chain also said it will split its creative and media buying functions. McCann will compete with J. Walter Thompson USA, Chicago and Detroit, for media buying agency-of-record. Incumbent Grey Advertising, New York, is not participating. A decision in both reviews is expected by late March.

Copyright February 1997, Crain Communications Inc.

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