Domino's prepares Deep Dish push

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Domino's Pizza will tout its Deep Dish pie in a national TV campaign launching in mid-September. It is the first general-market TV campaign from its African-American shop, Don Coleman Advertising, Southfield, Mich. The agency was tapped for the project to give lead agency Campbell Mithun Esty, Minneapolis, more time to prepare new work for 2000, a Domino's spokeswoman said. The Deep Dish campaign uses the theme line "How you like it," which could replace CME's "Delivering a million smiles a day."

Copyright August 1999, Crain Communications Inc.

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