Domino's Pizza will tout its Deep Dish pie in a national TV campaign launching in mid-September. It is the first general-market TV campaign from its African-American shop, Don Coleman Advertising, Southfield, Mich. The agency was tapped for the project to give lead agency Campbell Mithun
Esty, Minneapolis, more time to prepare new work for 2000, a Domino's spokeswoman said. The Deep Dish campaign uses the theme line "How you like it," which could replace CME's "Delivering a million smiles a day."
Copyright August 1999, Crain Communications Inc.