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Domino's seeks new NBC/NFL pact

Published on .

Domino's Pizza, Ann Arbor, Mich., plans to aggressively pursue renewal of its NBC National Football League halftime report sponsorship. The pizza chain's four-year, $10 million deal with the network expires at the end of the current season. Domino's interest comes at a time when the NFL has begun negotiations for its national fast food sponsorship, which McDonald's Corp. currently owns and may consider relinquishing.

Copyright November 1997, Crain Communications Inc.

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