CHICAGO (AdAge.com) -- Domino's, in its ongoing effort to put out the public-relations fires ignited by "disgusting" YouTube videos made by two employees, has fired back with a YouTube video of its own. In it, Patrick Doyle, president of Domino's USA, apologizes for the incident, and describes the steps his company is taking to ensure such an incident doesn't happen again.
"We sincerely apologize for this incident," Mr. Doyle said. "We thank members of the online community who quickly alerted us and allowed us to take immediate action. Although the individuals in question claim it's a hoax, we are taking this incredibly seriously." He added that the store in Conover, N.C., where the videos were, has been shut down and is being sanitized from top to bottom. The company is also conducting a wholesale review of hiring practices "to make sure that people like this don't make it into our stores."
"It sickens me that the actions of two individuals could impact our great system," he said. "There are so many people who have come through with messages of support for us and we want to thank you for hanging in there as we work to regain your trust."
Meanwhile, the "disgusting Dominos" video in question is currently unavailable on YouTube, due to a copyright claim from Kristy Hammonds, one of the employees in the video. It had received more than 930,000 views by Wednesday afternoon.