Donato's Pizza, Columbus, Ohio, has launched an agency review for its $10 million to $15 million creative, media and planning account. The McDonald's Corp. unit currently is identifying review participants for an October decision. Tom Krouse, senior VP-marketing, said the company is looking for a full-service agency. Consultant Rojek Marketing Group, Cleveland, will initially review about a dozen agencies that "understand the retail environment, branding and development of creative product to reflect and differentiate a brand like Donato's,'' Mr. Krouse said. Haunty Agency has handled creative; SBC Advertising currently handles local media and strategic planning. Both are based in Columbus. While Haunty will not participate in the review, Mr. Krouse said the agency will continue to consult on the account.
Copyright July 2000, Crain Communications Inc.