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Donatos Pizza serves $15 mil account to Martin/Williams

Published on .

Donatos Pizza, Columbus, Ohio, dished its $15 million account to Martin/Williams, Minneapolis, following a three-month review run by consultant Rojek Marketing Group, Cleveland. It's the agency's third account win in almost as many months, landing SteelCase in August and L.L. Bean in September. By edging out McDonald's Corp. agencies Leo Burnett USA and DDB Worldwide, both Chicago, and the Richards Group, Dallas, Martin/Williams has gained what industry observers say is a coveted foot in the door at the brand acquired by McDonald's in July 1999.

Copyright November 2000, Crain Communications Inc.

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