Coca-Cola Co. unit Minute Maid Co., Houston, has given W.B. Doner
& Co., Southfield, Mich., an undisclosed special assignment for its Minute Maid orange juice brand. Separately, Minute Maid introduced a pulp-style juice, Minute Maid Premium Home Squeezed Style, in northern California with a later national rollout possible. It also unveiled calcium-fortified Minute Maid Premium Orange Tangerine juice, a product targeted to kids, and said it is adding calcium to its juice line in aseptic packages. National ad support from Leo Burnett
USA, Chicago, for the orange tangerine juice begins next month. Elsewhere, Minute Maid said lead agency Burnett will handle introduction of Minute Maid products in the U.K.
Copyright July 1998, Crain Communications Inc.