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Door maker to modify TV ads

Published on .

Anderson Corp. agreed to modify TV advertising for its patio doors following a review by the National Advertising Division of the Council of Better Business Bureaus. The the spot in question, challenged by rival Pella Corp., related the true story of how ocean water in a storm rose four feet outside an Anderson patio doors, but the doors held. NAD said the spot dramatized an unuusual event while failing to disclose what consumers might generally experience with the product.

Copyright July 1997, Crain Communications Inc.

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