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Doritos ads go global

Published on .

PepsiCo Foods International said Tuesday it will launch its first-ever global advertising campaign for Doritos in the second quarter. Starting out in eight markets--Spain, the U.K., Portugal, Australia, France, Mexico, Brazil and Puerto Rico--the TV campaign from BBDO Worldwide, New York, begins with local language versions of "Mashed Potatoes" and "Masseur."

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