Dot com advertisers are their own best customers, Media Metrix finds

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Although traditional companies are paying more attention to online advertising, dot-com advertisers outnumber traditional advertisers online two to one, according to AdRelevance, a Media Metrix division. The report also found that the percentage of dot-com advertisers in the top 200 rankings increased to 68% in June 2000 from 54% in July 1999. Also, dot-com companies account for a greater percentage of online ad impressions, with 138 dot-coms accounting for 75% of the top 200's ad impressions in June 2000. Online media, retail and business-to-business industries are dominated by dot-com advertisers.

Copyright September 2000, Crain Communications Inc.

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