×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dot com advertisers are their own best customers, Media Metrix finds

Published on .

Although traditional companies are paying more attention to online advertising, dot-com advertisers outnumber traditional advertisers online two to one, according to AdRelevance, a Media Metrix division. The report also found that the percentage of dot-com advertisers in the top 200 rankings increased to 68% in June 2000 from 54% in July 1999. Also, dot-com companies account for a greater percentage of online ad impressions, with 138 dot-coms accounting for 75% of the top 200's ad impressions in June 2000. Online media, retail and business-to-business industries are dominated by dot-com advertisers.

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: