The Gantry Group, a Concord, Mass., company that provides e-business services, the week of July 24 opened Dot-com Repair Practice. The unit will specialize in helping sick dot-coms patch up their business models. Gantry said it will offer a three-step evaluation, including Dot-com Audit to determine profitability and sustainability; identification of new business models based on the audit; and Successful Benchmarking to track progress on the new initiatives. Separately, Irvine, Calif., ad agency T&O Group today opens Adagency.com, an e-marketing site that will offer advice on advertising, media planning and public relations to e-businesses.
Copyright July 2000, Crain Communications Inc.