Another dot-com to Super Bowl

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Most Popular, Atlanta, will advertise during the third quarter of next month's Super Bowl. The classifieds site for used cars and trucks has bought 30 seconds during that period, said Clark Wood, VP-marketing. Doner, Southfield, Mich., enlisted Digital Domain for special effects showing car shoppers in a sea of virtual inventory that changes with the buyers' whims. The tag: "Your car is waiting.'' AutoTrader merged with AutoConnect in July and adopted the AutoTrader name. Doner won the estimated $15 million AutoConnect account in May.

Copyright December 1999, Crain Communications Inc.

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