DotTV, Pasadena, Calif., a company with exclusive control over the Web sites that will end in ".tv," named TBWA/Chiat/Day
, Playa del Rey, as first agency for its anticipated $15 million to $20 million account. Print, breaking globally this week, will target both business and consumers. Ads running globally in the Financial Times
and The Wall Street Journal
, and in the U.S. in Business Week
and USA Today
, are tagged "Are your ready for the new Internet?" Among the marketers signing up for the dotTV name are Columbia TriStar International Television, Metro-Goldwyn-Mayer and Sega of America.Pampers kidswear planned: Procter & Gamble Co., Cincinnati, will license its Pampers disposable diaper brand name to Dana Undies Inc. for a new line of infant and children's wear in sizes up to 4T. The clothing will be launched late this year, backed by as yet unspecified ads, direct mail and consumer promotion. Pampers Children's Wear will be sold in North America in the same food, drug and mass-merchandise channels as Pampers diapers. D'Arcy Masius Benton & Bowles, New York, handles. The move follows an announcement last week that P&G will license its Physique haircare brand for hair dryers, curling irons, combs and brushes from American Design Group and Goody Products. The Physique products will ship to food, drug and mass retailers in early fall and will be merchandised in-store at displays including all Physique items.
Copyright June 2000, Crain Communications Inc.