Double-Cola plots brand relaunch

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Double-Cola Co. USA, Chattanooga, Tenn., the eighth-largest U.S. soft-drink marketer, named T.G. Madison, Atlanta, agency for what it called a "multimillion dollar" assignment. There was no previous agency of record. The company plans a March re-launch of Double-Cola and Ski brand soft drinks with new packaging and ads.

Copyright June 1998, Crain Communications Inc.

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