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DoubleClick account goes to Grey

Published on .

Online advertising and management company DoubleClick awarded its $20 million to $25 million global account to Grey Worldwide, New York, a division of Grey Global Group. The client plans to handle media in-house, while Grey's MediaCom division is to handle integrated planning and its Beyond Interactive unit will run online planning, buying and creative.

Copyright February 2001, Crain Communications Inc.

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