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DoubleClick adds games to its entertainment and youth network

Published on .

Online ad network and ad-serving company DoubleClick, New York, launched a new games category, sponsored by Nike, as part of its Entertainment & Youth Network, created to meet the needs of advertisers targeting the male teen audience. Games category sites already include GameShark.com and GamePro.com.

Copyright June 2000, Crain Communications Inc.

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